Heath Chip: Decisive: How to Make Better Decisions
Скачать книгу (размер 1 707 Kb , формат fb2, страниц 336) Аннотация: Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong — why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid…