Hitchens Paul: Create the Perfect Brand
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects…