Horner Susan: International Cases in Tourism Management
Скачать книгу (размер 2 115 Kb , формат fb2, страниц 416) Аннотация: «International Cases in Tourism Management» includes: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and case studies of particular types of tourism, such as ecotourism and cultural tourism. The case studies are supplemented by exercises and questions,…