Jane Imber: Dictionary of Marketing Terms
Скачать книгу (размер 3 176 Kb , формат fb2, страниц 624) Аннотация: This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists…