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Скачать книгу (размер 1 748 Kb , формат fb2, страниц 344) Аннотация: The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these…

Скачать книгу (размер 1 748 Kb , формат fb2, страниц 344) Аннотация: What Next After School? has established itself as a key guide for helping students to understand the many options available to them as they approach the end of their school years, including education options (academic as well as vocational training), gap years, the world of work, and practical issues such as finances, debts and insurance. This new 11th edition also includes case studies…

Скачать книгу (размер 769 Kb , формат fb2, страниц 152) Аннотация: Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This 3rd edition of How to Write Reports and Proposals continues to provide practical pointers for anyone who needs to impress, convince or persuade their colleagues or clients. Using checklists, exercises and examples, it explains how to make a plan of what to…

Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: Whether you are starting or selling your own business, business plans are an essential and unavoidable part of the business cycle. This second edition of How to Write a Business Plan gives you the expert guidance you need to make an impact with your written plan, including advice on research competitors, how to write about your management skills and experience and how to best communicate your…

Скачать книгу (размер 932 Kb , формат fb2, страниц 184) Аннотация: How to Write a Marketing Plan, 2nd edition, makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing…

Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: The minute-taker is one of the most important and powerful people in a meeting and they should use this opportunity to develop knowledge, broaden horizons and build credibility within the organization. Taking Minutes of Meetings, 3rd edition is an easy to read 'dip-, dip-out' which shows you how to confidently arrange meetings and produce minutes. It provides hands-on advice about the sections of…

Скачать книгу (размер 1 421 Kb , формат fb2, страниц 280) Аннотация: As users drift away from TVs and computer screens, the smartphone has become the ultimate social device, creating radical new challenges for the marketer. Digital Marketing expert, Daniel Rowles, sets out to explain how an effective digital strategy is designed and implemented, as well as what tools can be used to measure marketing effectiveness. Starting with a review of the technology itself —…

Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Brandwashed is a shocking insider's look at…

Скачать книгу (размер 1 085 Kb , формат fb2, страниц 214) Аннотация: Appreciative Inquiry (AI) is one of the most exciting and increasingly recognized concepts being used to facilitate organizational change. This book studies AI in depth, illustrating the method of asking particular questions and envisioning the future, encouraging staff to consider both the positive and negative systems in place and to recognize the need to implement change. It demonstrates how…

Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: Deals with the English business writing you need at the top of your career. This title focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. It is suitable for those who have to excel in their English business writing.

Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: Application forms are designed to filter out unsuitable applicants and to ensure candidates for interview can be assessed objectively. How do you make sure that you pitch yourself properly and ensure your job application is more successful than those of others in the candidate pool? This book holds the answer.

Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: «A well-written letter can help you to secure a job interview. It directs attention to your good points and away from your weaker ones, helping you to create the right impression and get your point across clearly and concisely. Whether you have considerable experience, are looking for a first job, or returning from a career break, you need to be able to write a professional, business-like letter.…

Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: The best business schools place great emphasis on a candidate's performance in the GMAT (Graduate Management Admission Test). Yet many students let themselves down by poor preparation and deliver results which are at best average and at worst very poor indeed. How to Pass the GMAT is your way to put yourself at the head of the queue of over 250,000 people who consider applying to business school…