Скачать книгу (размер 1 131 Kb , формат fb2, страниц 223) Аннотация: A character serves as one of the most powerful communication tools which convey a clear message from a company to its target audience, and differentiates its product from the competitors’. This book features 200 successful characters with each profile, concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful…
Скачать книгу (размер 769 Kb , формат fb2, страниц 152) Аннотация: To win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice…
Скачать книгу (размер 973 Kb , формат fb2, страниц 192) Аннотация: From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For…
Скачать книгу (размер 1 462 Kb , формат fb2, страниц 288) Аннотация: «Slow-cooked meats, homemade breads, flavorful pastas... these are the traditional comfort-food classics that Italians have been roasting, baking, curing, and making in their own kitchens for generations — dishes that people actually want to cook and eat. In «Rustic Italian Food» acclaimed Philadelphia chef Marc Vetri celebrates the handcrafted cuisine of Italy, advocating a hands-on,…
Скачать книгу (размер 1 544 Kb , формат fb2, страниц 304) Аннотация: This title features magazine advertisement created during 1970s, which was the time that people began enjoying luxurious products such as cars, electric appliances, fashion, and cosmetics. New magazines published in the period embodied their new life style, and magazine advertisements tempted their appetite for luxuries with powerful design and graphics.
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to…
Скачать книгу (размер 809 Kb , формат fb2, страниц 160) Аннотация: The fashion brands that appear in this collection are among the most highly regarded in Japan and herein we introduce some of their commonly used marketing tools including catalogues, shopping cards and shopping bags, together with their seasonal promotional tools and novelties. This publication serves as a reference for not only other graphic designers, but also people in the fashion industry,…
Скачать книгу (размер 1 054 Kb , формат fb2, страниц 208) Аннотация: Japanese-style graphics that break from traditional norms reflecting new Japanese sensibilities and contemporary arrangements. This collection presents a tremendous array of the next generation Japanese-style design that is currently drawin attention in creative circles as expressed in the form of flyers, catalogs, posters, packaging, CD jackets, alendars, book design, and more. Radically new and…
Скачать книгу (размер 1 177 Kb , формат fb2, страниц 232) Аннотация: A special collection of image characters and symbol marks designed for use as PR tools for companies, organizations, products, and events. In addition to advertisements, novelties, packaging, and other actual examples of their application, the works showcased in the book are introduced together with design concepts and character profiles. Categorization by type of business presents the contents…
Скачать книгу (размер 1 136 Kb , формат fb2, страниц 224) Аннотация: In order to establish distinctive retail space — be it housewares shop, restaurant, cafe, boutique, hair salon, hotel or any other — it has become essential to develop a store identity based on clear marketing strategies and concepts. This book presents the superbly designed graphic applications that play instrumental roles in creating magnetic store identities, together with photographs of the…
Скачать книгу (размер 1 217 Kb , формат fb2, страниц 240) Аннотация: «Following Encyclopedia of Paper-Folding Designs, the first book in this series, New Encyclopedia of Paper-Folding Designs presents the folding techniques in flyers, leaflets, catalogs, in addition to direct mail and card projects. From relatively simple techniques to the most advanced, this book showcases various paper folding «tricks» such as folding up, folding over, wrapping, lifting,…