Schaefer Scott: The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
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Жанр: Macmillan Publishers
Издательство: Macmillan Publishers, 2014
The Roadside MBA takes cutting-edge business theory out of the classroom, and onto the open road. Over the last two years, the three authors — each of whom has taught thousands of MBAs since the 1990s at America's top business schools — have travelled the length and breadth of the USA, in search of perfect examples of the broad strategic issues many small businesses face. Using real case studies, each chapter identifies at least one important economic model at the heart of the issue — and makes it meaningful to other entrepreneurs and self starters. Written in an entertaining, informative, engaging style, you'll read about orthodontists and espresso bar owners, radio station executives and car parts manufacturers, all looking to find an edge in a tough economic environment. So wind down your window, collect your Drive-Thru MBA, and equip yourself for a brighter future...