Trout Jack: A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius
Скачать книгу (размер 605 Kb , формат fb2, страниц 120) Аннотация: A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome…