Shore Robert: 10 принципов успешной рекламы
Скачать книгу (размер 891 Kb , формат fb2, страниц 176) Аннотация: The popularity of the television series 'Mad Men' has raised the public awareness of advertising firms and what may or may not happen behind the scenes. We all recognise advertising when we see it: it's those bits that surround the editorial content in papers and magazines, that interrupt TV programmes or pop up on the websites you like to browse. As a discipline it might be defined as follows:…